• Design Process
  • Design Concept

Designer Rugs Sydney Launch - Design Process

Designer Rugs is delighted to announce the launch of the Elementals Collection – a stunning range of beautiful designs by Sydney interior designers, Kate St James and Catherine Whitting from St James Whitting. Inspired by nature and the designer’s travels around Australia and the globe, the four designs showcase glorious colours in plush New Zealand wool with lustrous bamboo accents, hand-tufted by skilled artisans.

Each piece can be custom coloured and sized to individual requirements. The Elementals collection is suitable for a wide range of projects, from residential to large scale commercial fit outs. The stunning colours and timeless designs ensure these high-quality rugs will shine in a great number of design situations and are guaranteed to perform in high traffic areas.

Designer Rugs is Australia’s leading rug company, specializing in handmade custom rugs and carpets for both residential, commercial and hospitality interiors, with a commitment to quality, originality and exceptional service. The St James Whitting Elementals collection is on display at Designer Rugs’ showroom in Sydney, Melbourne, Brisbane and Auckland and viewable online at designerrugs.com.au


Designer Rugs Sydney Launch - Design Concept

“For our collection, we have created designs that reflect our environment and the places we’ve visited on our travels,” said Kate.  “I’m inspired by the elements of nature and the way in which they enhance our lives daily.”   “As an artist and designer, my work is inspired by my surroundings; whether the scratches on the bottom of a row boat, the bark of a tree or and old door – inspiration is all around me,” said Catherine.

“We are delighted to be working with Designer Rugs to bring our collection to fruition. We both have a long-standing relationship with the company over several decades and couldn’t be happier to have them as our trusted manufacturer and supplier”, said the designers.


MARY BROWN Artist, Curator and Educator